![]() ![]() Also called UTVs (utility task vehicles) or ROVs (recreational off-highway vehicles).p> Across rough terrain As the alternate names imply, these vehicles can be used for recreation or utility purposes many have small cargo beds. Side-by-side ORVs with two or four seats and either rollover protection bars or full enclosure. Dirt bikes, dune buggies, and other recreational vehicles capable of driving off paved or gravel surfaces fall into this category.Īll-terrain vehicle (ATV) Usually four-wheeled, straddle-seat ORVs used primarily for recreational riding, though also used by farmers and others for hauling. Off-road vehicle (ORV) A category of vehicle that includes ATVs and side-by-sides. The company is driving its growth in several new directions. The Polaris name may conjure backwoods adventure, but the company itself has a bigger vision, what Wine calls an “ABC strategy-‘anything but cars.’ ” Having used the recession for more than retrenchment, Polaris is becoming something more than a manufacturer of powersports vehicles (a category that includes ORVs, snowmobiles, and motorcycles). Wine would like see overseas revenue comprise a third of the business eventually. Wine and Polaris also have lofty goals for expansion beyond the company’s longtime North American base. Its sexiest move is this year’s reintroduction of the Indian motorcycle (see “No Easy Ride” at the end of this story), which will be competing with Harley-Davidson, the heavyweight of the U.S.-made heavyweight cruiser market. It’s exploring new technologies beyond the gasoline-powered engine, and has entered the small-electric vehicle markets. ![]() With more and more off-road vehicles (ORVs)-roughly 70 percent of its $3.2 billion business-used for non-recreational purposes, Polaris is expanding its ORVs for transporting equipment for farming and landscaping, among other commercial applications. For that, Wine credits the “speed and competitiveness that our employees possess” and “a corporate structure that is small and agile that allows us to move very, very quickly.” From the depths of the downturn in 2009, Polaris’ revenue, net income, and stock price have all been climbing with the same nimble maneuverability of one of his company’s all-terrain vehicles. It’s a good time to be the captain of his company, and you can’t blame Wine for being revved up. Navy after graduating from Annapolis in 1989. On the half-hour, a ship’s bell on his credenza chimes, a memento of his seven years of service in the U.S. Upstairs, his office provides a view of Polaris’ rural-suburban surroundings. He walks up and proffers a crisp handshake. ![]() Striding through the sunny lobby of his company’s Medina headquarters and dressed business-casual, the chairman and CEO of Polaris Industries shouts an attaboy to a company comrade just outside the Victory Roadhouse, a company dining area named for the motorcycle line that Polaris launched in 1998. It’s not Scott Wine’s assistant who greets you. ![]()
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